Origines, Evolutions et Alternatives du Marketing mix Origins, Evolutions and Alternatives of the Marketing mix
![The term ' marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea. - ppt download The term ' marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea. - ppt download](https://images.slideplayer.com/39/10951305/slides/slide_2.jpg)
The term ' marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea. - ppt download
Pharus Group - Marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix
![The term 'marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one. - ppt download The term 'marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one. - ppt download](https://images.slideplayer.com/35/10361918/slides/slide_2.jpg)