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Insights on Lego's In-House Creative Agency From Its New Boss
Insights on Lego's In-House Creative Agency From Its New Boss

The Lego Group Launches Full Global Media Agency Review After a Disappointing 2016
The Lego Group Launches Full Global Media Agency Review After a Disappointing 2016

Initiative is LEGO's New Global Media Agency
Initiative is LEGO's New Global Media Agency

Target and the LEGO Group Expand Partnership with Limited-Edition Lifestyle Collection, Just in Time for the Holidays
Target and the LEGO Group Expand Partnership with Limited-Edition Lifestyle Collection, Just in Time for the Holidays

Lego's stunning new ads are a creative force for good | Creative Bloq
Lego's stunning new ads are a creative force for good | Creative Bloq

LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog

Apple rated world's most valuable brand; Lego most powerful | PR Week
Apple rated world's most valuable brand; Lego most powerful | PR Week

A 'Digital-First' Agency for an Analog Toy: Lego Taps Initiative for Global Media | Ad Age
A 'Digital-First' Agency for an Analog Toy: Lego Taps Initiative for Global Media | Ad Age

Lego: Whale, Caterpillar, Monster • Ads of the World™ | Part of The Clio Network
Lego: Whale, Caterpillar, Monster • Ads of the World™ | Part of The Clio Network

Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing
Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing

Building a Playful Brand, Brick by Brick: The History of Lego Marketing
Building a Playful Brand, Brick by Brick: The History of Lego Marketing

Lego will focus on marketing effectiveness in 2018 after poor results
Lego will focus on marketing effectiveness in 2018 after poor results

The Lego® Agency - Daydream Believers
The Lego® Agency - Daydream Believers

Lego awards global media to Initiative
Lego awards global media to Initiative

The Drum | At The Lego Agency, We Work Best In-house, Outside The Spotlight – Here's Why
The Drum | At The Lego Agency, We Work Best In-house, Outside The Spotlight – Here's Why

Lego wants to 'rebuild the world' in first global brand campaign for 30 years | Ad Age
Lego wants to 'rebuild the world' in first global brand campaign for 30 years | Ad Age

The LEGO group appoints Initiative as global media agency
The LEGO group appoints Initiative as global media agency

A 'Digital-First' Agency for an Analog Toy: Lego Taps Initiative for Global Media | Ad Age
A 'Digital-First' Agency for an Analog Toy: Lego Taps Initiative for Global Media | Ad Age

Lego Group prepares for global media review | Ad Age Agency News
Lego Group prepares for global media review | Ad Age Agency News

BTS's New Lego Collaboration Tests Influence of the Band's Fans - WSJ
BTS's New Lego Collaboration Tests Influence of the Band's Fans - WSJ

THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]
THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]

Student's Lego resume goes viral | CNN
Student's Lego resume goes viral | CNN

THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]
THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]

The Lego Group Appoints IPG's Initiative As Global Media Agency
The Lego Group Appoints IPG's Initiative As Global Media Agency

IPG's Initiative wins global media duties of The Lego Group: Best Media Info
IPG's Initiative wins global media duties of The Lego Group: Best Media Info

LEGO Builders of Tomorrow Campaign - PR Council
LEGO Builders of Tomorrow Campaign - PR Council

It's (Mostly) Official: Lego Is the World's Most Loved Brand
It's (Mostly) Official: Lego Is the World's Most Loved Brand